Background

Appcues grew revenue over 250%+ in 2016 and is on track to grow 4x in 2017 due to extremely strong inbound lead generation and a highly engaged free trial base.

We’re building a team of ambitious, empathetic, smart men and women who want to make a meaningful impact growing a business.

Mission

It’s the Product Marketing Manager’s responsibility to accelerate and refine our go-to-market strategy for today and tomorrow’s Appcues products.

You will report to the Director of Marketing and be challenged to improve our product positioning and utility by working with customers and understanding the emerging market that we’ve found ourselves in. We look to you to lead communications around our products and their use cases, benefits, and results to educate our customers, audience at large, and your teammates.

Responsibilities:

Product/customer:

  • Evangelize product use cases via blog posts/emails/webinars/demo app/etc with help from content marketing

  • Source customer stories from customer success and sales and tell via case studies/quotes/emails/videos/etc

  • Drive revenue through product-specific programs (e.g. in-app messaging) work with paid to obtain appropriate traffic

  • Serve as a liaison to product team to streamline usage and improve activation and retention metrics

Product releases:

  • Develop our product communication process to drive adoption and improve retention. Work with product team to establish messaging then teach the team

  • Communicate somewhat significant releases (~5/week) to customers effectively via Appcues/email roundup

  • Communicate massively significant releases (~1/quarter) to prospective customers effectively via Product Hunt/email/PR

  • Future products may include mobile support, a new product line (beyond our current adoption product), or new/adjusted pricing/packaging like freemium

Market/competition:

  • Become the expert on how we compare to competition

  • Educate our team on your findings and help us position ourselves effectively

  • Own and manage customer review sites like Capterra and G2Crowd

  • Drive revenue through competitor-specific programs

The ideal candidate will have:

  • 3+ years of digital marketing experience for a technology company

  • The ability to meet or exceed monthly and yearly marketing goals

  • Solid technical understanding of software

  • A storyteller

  • Strong people skills

  • High standards for customer experience and design

  • A problem solver with a passion for learning

  • Experience using Appcues (optional)

A bit about Appcues the company:

  • We're a small team (about twenty) of friendly people who like to work together

  • We strive to be transparent and inclusive at all levels of the business. This means there are many opportunities to make an outsized impact

  • We're located in Fenway (for now), Boston's fastest-growing neighborhood and an emerging anchor point for tech startups (and good food)

  • We offer medical and dental insurance benefits, equity and quarterly equity bonuses, conference and education reimbursement, an equipment stipend, and an unlimited vacation policy